Wordmark Logo
Wordmark & Slogan Logo
I was driving down the interstate and saw a La-Z-Boy building with the current logo on the side. I honestly felt it was dated and boring, so I decided to spice it up. The rounded corners of this font is a reflection of the soft and comfortable experience that comes with a La-Z-Boy product. When you think of a letter that is associated with sleep, you most likely think of the letter "z". With this common knowledge, I chose to make the "z" in the logo the letter that lays back like it's in a classic La-Z-Boy recliner.