What began as a casual idea shared over coffee in the fall of 2024 has now blossomed into Building Iconic Brands for Kindred Spirits, a short documentary capturing the craft, care, and personality of MRC. The film immerses viewers in the world of this Raleigh-based brand design studio, showing—not telling—the thoughtful, human-driven approach that defines their work.

Through intimate behind-the-scenes footage, the documentary highlights the studio’s collaborative process and high-end brand storytelling, giving viewers a front-row seat to the team’s creativity and authenticity that drives their work. By blending artistry, professionalism, and personality, the film reflects the heart of MRC—people who love bringing others together around great ideas while delivering exceptional design.